F1 Grand Prix
Renault Australia
Building on the momentum of previous years, Renault Australia once again partnered with Neonormal to elevate their iconic Renault F1 Central stand. This time with a bold new twist.
Towering above the crowds over the four-day festival, a full-scale replica Renault F1 Grand Prix car was suspended overhead, creating a striking visual centrepiece and must-snap photo moment. Positioned in a high-traffic zone with an open-plan layout, the space encouraged seamless visitor flow and quickly became a fan-favourite destination. Featuring a state-of-the-art VR experience and a four-car vehicle display, the Renault hub delivered on all engagement and visibility goals across the Grand Prix weekend.
Renault’s presence extended further through their sponsorship of the ‘Torque Bar’ hospitality suite, where I served as Creative Lead. Working closely with the Creative and Design Directors, I was deeply involved in all aspects of the project. From concept development and spatial design to creative execution across Renault Australia’s social media channels.
