Creative & Design Lead
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Coles

Great Lengths for Quality
Coles Supermarkets

Coles set out to spotlight the extraordinary efforts of its team members and suppliers in delivering top-quality fresh meat, produce, bakery, and Own Brand products to Australians. This fully integrated campaign spanned a wide range of Coles-owned channels, including Coles Magazine, Coles Radio, and coles.com.au.

As design lead, I was responsible for all print assets. From large-scale out-of-home (OOH) executions to the full suite of in-store point-of-sale (POS) materials, ensuring a cohesive, high-impact visual presence across every customer touchpoint.