rebel Retail Conference
Nike
Set against the stunning backdrop of Maroochydore on the Sunshine Coast, Nike brought a fresh perspective on wellness and movement to over 500 rebel team members, from store staff to HQ, at the annual rebel National Retail Conference.
I led the design and on-site execution of two immersive brand experiences that reimagined traditional product education. Inside, we created a high-energy audio-visual Nike Run experience that got hearts racing and minds engaged. Outside, guests were invited to slow down with a mindful breath-work and yoga session hosted by Nike ambassador Shayelle Lajoie, offering a moment of reflection inspired by the Nike Well Collective.
More than just a product showcase, it was a full-body, multi-sensory experience that redefined how Nike and rebel connect through wellness in 2024.
