Moonee Ponds Redevelopment
Coles Supermarkets
After 18 months of planning and development, Coles unveiled its flagship concept store in Moonee Ponds. A bold reinvention of the supermarket experience. I led the design across every element, from initial briefing to launch, overseeing everything from store layout and customer flow, to front-of-store graphics, point-of-sale signage, and yes, even the exact shade for the pillars.
This store introduced a range of new, innovative concepts, including grab-and-go meal zones with dedicated installations from The Pizzeria and Roll’d, a full-service fishmonger, pick-n-mix section, smoothie bar, and refill stations for cleaning and skincare products. We even trialled a bagless produce section to reduce plastic usage. With so many first-to-market experiences, a key part of my role was crafting clear and effective in-store communication to guide and inform customers.
Moonee Ponds also became the first location to roll out Coles’ new sustainability strategy ‘Together to Zero and Better Together’ marking a major step in the retailer’s goal to be fully powered by renewable energy by the end of 2025.
