The Pit Stop by HOKA
HOKA
HOKA hit the pavement in 2025 with The Pit Stop. A bold café takeover series that popped up across four of Australia’s biggest race weekends. From the Gold Coast Marathon to Run Melbourne and City2Surf, the series wraps at the world’s newest major, the Sydney Marathon. With official race-day activation off-limits due to competitor exclusivity, we flipped the scrip, hijacking iconic cafés along the route and nearby to show up our own way, spark conversation, and get people talking about how cool HOKA is.
Each Pit Stop transformed a local café into a fully branded HOKA hub, complete with exclusive merch, limited-edition menu collabs, bold visuals, and high-energy run clubs. The Pit Stop by HOKA became the go-to for runners to recharge, connect, and celebrate — no race bib required.
