Citizens Coffee Branding
Citizens Group
Citizens is an Australian café group built on the belief that every New Yorker deserves a space where they feel welcome — a vibrant social environment paired with fresh, wholesome food and, of course, great Aussie coffee.
Founded by a high school friend and his business partner, I was brought on to develop the brand identity and creative direction from the ground up. Each café’s identity was thoughtfully tailored to its local surroundings — from the corner charm of Chelsea to the iconic Washington Square Arch near Bleecker Street, reflecting the brand’s core philosophy: Citizens is about community. A collective of people brought together by a shared love of quality, connection, and culture.
My role spanned across key brand touchpoints. From visual identity and in-store theming to menus, packaging, coffee cups, and elements of interior design.
