Pit Stop Park
Australian Grand Prix
For the last 2 years, Seeker has helped transform Pit Stop Park into a must-visit family precinct at the Formula 1® Australian Grand Prix.
In 2024, we partnered with Warner Bros. Discovery to celebrate 85 years of BATMAN™, delivering a DC-themed experience packed with immersive play and superhero moments. In 2025, the precinct evolved into a high-energy, AGPC-led family zone, featuring the custom Driving Academy, oversized Helmet Heroes installations, and vibrant, hands-on activations. I led the creative across all elements, from visual identity and spatial design to guest flow, while ensuring brand cohesion across the wider event footprint, including the adjacent Innovation Hub.
