Melbourne Music Week
City of Melbourne, Sapporo & Coopers
For Melbourne Music Week 2016, we partnered with the City of Melbourne to design and deliver a cohesive brand experience throughout various areas of the heritage-listed State Library of Victoria.
Our concept was inspired by a material that celebrated the creative journey and positioned the State Library as the heart and soul of music. Music often begins with a single spark — that initial thought you need to capture. It starts with pen on paper. To reflect this, we developed an innovative design solution using malleable, waterproof paper that featured prominently across all spaces, enhancing the environment and adding value for every festival-goer.
Alongside this, I was part of the team appointed by event partners Coopers and Sapporo to create additional brand experiences that embodied the spirit of their respective brands.
