The House of CW
Chemist Warehouse
Seeker partnered with Chemist Warehouse to bring The House of CW to life at PayPal Melbourne Fashion Festival. A bold fusion of health, wellness, beauty, and fashion culture, all set against the vibrant backdrop of Melbourne style.
Guests stepped behind the scenes into a high-energy “back of house” experience, capturing the buzz of getting ready for a night out. From runway-ready manicures by OPI Australia and teeth whitening in the ultra-Instagrammable Oral-B bathroom, to relaxing elixirs in the serene WelleCo green room, every detail was curated for indulgence. The journey ended in a beautifully merchandised retail space, featuring standout activations from Marc Jacobs’ Daisy and Manicase.
With immersive touchpoints, a curated retail environment, and a soundtrack delivered by some of Melbourne’s hottest DJs, The House of CW was the must-visit destination at MFF.
