F1 Melbourne Fan Festival
Formula 1 x Australian Grand Prix
Kicking off race week in full throttle, the F1 Melbourne Fan Festival transformed Melbourne Park Oval into an immersive fan precinct celebrating all things Formula 1. From high-speed racing simulators and live entertainment to bold brand activations and appearances by Aussie F1 stars Oscar Piastri and Jack Doohan, the event brought the adrenaline and spectacle of the sport right into the heart of the city.
As Creative Lead, I steered the project from pitch through to execution, overseeing every creative touchpoint and ensuring a cohesive, high-impact experience. With full creative control, I collaborated closely with both the Australian Grand Prix Corporation and the F1 global team to deliver a world-class festival that set the tone for race weekend.
