General Store & Co.

General Store & Co
Entire Print Collateral

As part of my employment at Big Dog, we were approached to design and publish various print & online collateral for one of Melbourne's newest bars on the fringe of the CBD, General Store & Co. Using the existing logo and feel, and working solely with event execution, an array of briefs were produced which included media invites, weekly posters and business and loyalty cards. The aim of General Store & Co. is to be a bar that sells goods, grog & groceries. There is a bar, cafe, barber, shoe store, clothing, imported books and whatever canned grocery specials they can find.